Anti-Spam Act

This new legislation prohibits unsolicited commercial electronic messages (spam) with a New Zealand link (i.e. messages sent to, from or within New Zealand).

It requires marketers to obtain consent (opt-in) from the receiver of any commercial electronic message and that all commercial emails include a functional unsubscribe facility.

For more information about the act, compliance and how to prepare correctly for it these two links are useful resources:

Anti-spam Act