Brand Development Case Study

Developing a brand for a new product in a niche market is a dream. JaneHenry Merino is a New Zealand company whose garments are made exclusively in New Zealand. The company philosophy, “restoring the past to build a sustainable future”, is reflected in the production of every item, from lamb to loom.

Their exclusive flocks are carefully selected and bred for specific fibre qualities of softness, elasticity and natural colouring. Each batch of fibre is hand-selected, graded, and micron tested for quality and softness. The resulting yarn is then carefully spun, woven and knitted by skilled tradespeople in small factories using both traditional and modern techniques.