Brand Development Case Study

The Anglican Christchurch Diocese approached Quiqcorp seeking a new brand identity to encompass both their traditional and contemporary values and missions. They wanted an updated identity to reflect their continued relevance in today’s society, but without excluding the important historic components of the original Diocesan crest for Christchurch. They also wanted to refresh their online presence to reflect this new ‘contemporary-yet-historic’ identity.

Identity Design

Quiqcorp utilised key essential elements of the old historic ‘shield’ logo but brought a more modern shape and feel to the overall design. The new design shares connections with parts of the Anglican National identity, cross-cultural motifs and pathways.